2010 August - Knowledge is the way out of the dark

Archive for August, 2010

Subprime US Banking Financial Crisis Explained Part 1

http://www.informedtrades.com

A 3 lesson series on the background of the subprime US Banking Financial Crisis market and how the problems we are experiencing today arose. Relevant to traders and investors of the stock market, futures market, and forex market.

Duration : 0:6:35

MUST SEE! America and her IMPENDING economic COLLAPSE !!!!

This is good breakdown of why our economy cannot be sustained too much longer. All its going to take is a “last straw” event that will bring down this house of cards.

Duration : 0:12:37

How To Maintain Customer Attention Span Through Multimedia Marketing Resources

With customer attention span becoming shorter and shorter, ecommerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever. Several businesses are starting to turn to multimedia audio and video marketing for several reasons. I realized the power of multimedia marketing several years ago while producing marketing videos for different cruising companies that still hold true today more than ever.

Finding a way to entertain customers while subliminally slipping in the benefits is a great way for people to feel like they’re not being sold to. Who likes to be sold to anyways? It brings back the psychological triggers of the in-person sales pitch where people feel pressured. If a customer turns on the television or watches a website video with a sales pitch through some form of direct response marketing, they don’t feel as threatened compared to an “in-person” sales pitch.

I remember one time I did a sales video for a company that was sent out to a group of database clients. Those same clients also received a flyer. When the people who responded asked what method they learned about the offer through, only a small percentage said they read the flyer. Everyone else watched or listened to the video. Although the flyer was only a blurb, the video was about seven minutes, but could easily be listened to while they were busy and multitasking. From that campaign and several others, we were fortunate to be able to test and track our results from the media that was sent out and how it was delivered in direct comparison to the response. The results were always that the promotional videos received the best response and call to action.

In multimedia marketing, there are several resources that maintain customer attention on websites when used properly. Streaming audio, flash video, professional slideshow presentations and commercial video production do the trick. After doing different tests on the web, we’ve found that the “mix and match” works the best. A “mix and match” is using a combination of real video, possible animations and graphic text instead of having only one still image, motion video or graphics source.

The reason we have found this works best is because it hits the triggers of customers on different levels that they can connect with. When using video in multimedia marketing, customers relate that directly to the realism of it. When using streaming audio, customers are able to connect the voice and soundtrack to everything else that is on the website simultaneously, allowing the online experience to be more personalized. When using motion still images, this puts customer at ease while they connect the images and soundtrack to their own world of endless possibilities. A picture is “worth a thousand words” when adding the proper music and visual cues that hits the emotional subliminal buying triggers.

When using any or all of these resources, pacing is the key. Pacing is the speed and momentum at which the presentation is being delivered. Just like a headline that grabs customer attention, a multimedia marketing solution is an extended headline with benefits, features and a call to action about your business.

Scott Lundergan
http://www.articlesbase.com/marketing-articles/how-to-maintain-customer-attention-span-through-multimedia-marketing-resources-89889.html

The Advantages of Debt Consolidation

If you’re going through a financial crisis and do not know how to clear your debts, then debt consolidation is your safest bet. Debt consolidation can free you from the anxiety of dealing with unpaid bills, debt collectors and even bankruptcy. It can radically transform your credit rating, enabling you to lead a stress-free life. It involves consolidating all your debts and paying them through one single monthly payment. Even the interest charged is calculated on the single consolidated amount. Multiple debt payments increase the chances of missing a payment, which in turn can adversely affect your credit score. There are no quick fix solutions to debt problems.

What Debt Consolidation can do for you?

Debt consolidation can prove to be a blessing when your finances start going haywire. Managing debts can be a tedious task, but with debt consolidation this task gets simplified. Debt consolidation makes it easier for you to pay several debts, by eliminating the steep interest rates. Mortgage companies, banks and creditors prefer to help you to hold on to your property and gradually get back what is owed to them. This enables you to maintain an unscathed credit rating in the bargain. Improving your credit will take time, but it will surely be worth the effort.

Managing and staying within a budget is quite often an ordeal. However, debt consolidation provides you with the option to create a budget that helps you to manage your finances better. Debt consolidation lowers the interest rates and helps to extend the term of loan.

How Will a Debt Consolidation Company Benefit You?

Attempting debt consolidation on your own can be a daunting task, depending on the amount of debt incurred. Fortunately, there are a number of debt consolidation companies eager to help. These companies design a payment plan based on your credit report. Debt consolidation companies analyze your financial status and then contact the creditors or the indebted companies to negotiate and try to lessen the rate of interest. In this way, you end up making just one payment, with one interest rate.

All your debts are combined into a single payment and then on the basis of your income and basic monthly expenses, they design a budget. Most often, the different charges connected with the debts, like late fees and increased interest rates are either reduced or totally omitted. This helps in diminishing the debt amount considerably. Most debt consolidation companies provide free consultancy. However, if you enroll in any one of their programs, the charges are reasonable. Nevertheless, it is advisable to conduct a thorough research on the company, before signing up for a program.

If you adhere to the designed plan and make your regular monthly payments, debt consolidation will definitely make your credit report look better. You could begin by opening up your local phone directory or logging on to the net, to identify a good debt consolidation company. Dealing with debt, with the help of a debt consolidation program, leads to financial freedom sooner. It enables you to pay back your debts, as your income permits and by a single payment.

Joseph Kenny
http://www.articlesbase.com/finance-articles/the-advantages-of-debt-consolidation-74141.html

2. The Sovereign Debt Crisis and Default. PIIGS. Portugal Ireland Italy Greece Spain. Whos Next?

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Duration : 0:10:3